What is the value of your personal data?
What is the value of your personal data? What is the value of your personal data?

Personal data exploitation is a usual practice on the Internet that supposes a benefit for both, users, as long as they can enjoy services and applications in many cases for free, and companies, which are able to offer a more and more personalized publicity.

The use this personal information has to be done with transparency, security and with absolute respect for all the fundamental rights, particularly for the right to privacy. These principles sustain the environment, based on confidence, and because of it, we believe that users should know the tools to estimate the cost and the value of their data.

In this section it is possible to consult the evolution of prices paid by advertisers for the view of one of their ads in some of the principle free service platforms. Furthermore, in our Tools section, some plug-ins have been added for calculation of benefits that those platforms have just from being used.

Information and tips

  • Evolution of the online advertising market

  • In the United States, annual revenues from online advertising have increased in the last decade. The overall average annual growth rate of revenues from online advertising was 17 percent from 2005 to 2014, with total revenues in 2014 reaching $49.5 billion[1]. There has been a growing trend of mobile advertisement; the average annual growth rate of mobile advertising was 110 percent from 2010 to 2014; non-mobile advertising revenues, on the other hand, while making up 75 percent of total online advertising revenues in 2014, only grew by 10 percent on average from 2010 to 2014.

    Online advertising has transformed the overall dynamics of advertising in the US, and online advertising revenues now exceed that of any other advertising channel in the US, including broadcast television and cable television, which stood at $40.5 billion and $25.2 billion respectively in 2014.

    The value of personal data to online platforms is shown by advertising revenues per user (ARPU), which for Google in the first quarter of 2014 was as much as $45 on average. Google has consistently earned ARPU of more than $40 on average since the fourth quarter of 2012[1]. Facebook’s worldwide ARPU was $9.45 in 2014[2], 39 percent higher than in 2013.


Install FDVT.org - Facebook Data Valuation Tool
Install FDVT.org - Facebook Data Valuation Tool

The goal of this project is to develop a tool that informs in real-time Internet end users regarding the economic value that the personal information associated to their browsing activity has generated.

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